• Cluster Strategy, Marketing and Management

Janne Skamel studied Business Administration (Bachelor of Science) at the Heinrich Heine 新万博体育下载_万博体育app【投注官网】 Düsseldorf. She continued her studies in Management at the 新万博体育下载_万博体育app【投注官网】 of Hohenheim (Master of Science), focusing on marketing and management. She graduated with a master thesis on the effects of price complexity on consumer’s perceptions of price fairness in the service context. Since October 2021, she has been part of the team at the Chair for Value Based Marketing at the 新万博体育下载_万博体育app【投注官网】 of Augsburg.

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During her studies, Janne Skamel was a student assistant at the Chair of Economics, Monetary Economics, at the Heinrich Heine 新万博体育下载_万博体育app【投注官网】 Düsseldorf and a student research assistant at the Chair for Service Management and Service Markets at the 新万博体育下载_万博体育app【投注官网】 of Hohenheim.

Conference Papers

Skamel, Janne G., and Michael Paul (2024):?The Effects of Corporate Sociopolitical Debate Strategies on Customer Responses: Solving the Corporate Activism Dilemma, in:?2024 AMA Winter Academic Conference,?St. Pete Beach, FL.

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Skamel, Janne G., Maximilian Bruder and Michael Paul (2023): Corporate Sociopolitical Activism Strategies and their Effects on Consumer Attitudes, in: QUIS18 Conference, Hanoi, VNM.?

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Experimental Methods for Behavioral Science,?新万博体育下载_万博体育app【投注官网】 of St. Gallen, Gerald H?ubl (新万博体育下载_万博体育app【投注官网】 of Alberta), Summer Term 2022?

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新万博体育下载_万博体育app【投注官网】iation, Moderation, and Conditional Process Analysis I, 新万博体育下载_万博体育app【投注官网】 of St. Gallen, Amanda Montoya (新万博体育下载_万博体育app【投注官网】 of California, Los Angeles), Summer Term 2022

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Theory Construction and Publishing in Leading Journals, 新万博体育下载_万博体育app【投注官网】 of Münster, Ajay K. Kohli (Georgia Institute of Technology), Summer Term 2023